Site Diagnosis and Advisory Mode
Have your site's foundation examined first, since it improves every article you create afterward
Doing this first makes everything after easier
In "Sorabun > Site Diagnosis," you can have your site's foundation examined from an SEO perspective. Doing this before you start creating articles improves the accuracy of every article you create from then on.
What you enter
- Site name
- Topic you cover
- Target reader
- What you want to achieve
- Competitor sites you're watching (up to 10, one per line)
Enter multiple competitors and Sorabun researches all of them via search, then compares their strong angles and their gaps to build its suggestions.
What the diagnosis tells you
- Site name suggestions (3): if your current name is fine, it will say "no need to change it"
- Tagline suggestions
- Category structure
- Differentiation angle: where you can win against your competitors
- Five articles to write first: each with a search intent (know / do / buy / go) and how realistic it is for this site to rank for it right now (easy / moderate / tough)
- A 3-step plan
You can generate any suggested article on the spot with "Create this article." You can also send them to bulk creation all at once.
Sorabun checks the titles of all your articles (published and draft) along with the keywords they were generated for, and automatically removes any overlapping suggestions. Variant spacing and formatting, like "〇〇 やり方" versus "〇〇 やり方," are treated as the same. The number of suggestions removed this way is shown below the list.
Any suggestion you adopt can be applied to your site name or tagline with one button. You can also choose to create the suggested categories or apply them to your default writing style and optimization type.
Your Site Health Report (the main event once you've diagnosed)
Once you save a diagnosis, the top of the Site Diagnosis screen turns into a Site Health Report. It's recalculated from your actual data every time you open it, so the numbers move as your site grows.
Health score (calculated from measured data, no AI involved)
| Axis | What it looks at |
|---|---|
| Content volume | Number of published articles (50 articles = full marks) |
| Freshness | Share of articles touched within the last six months |
| Search ranking | Share of tracked keywords in the top 10, and the 30-day improvement rate |
| Article quality | Average quality review score |
| Reader pathways | Whether CTAs, paid sales / LINE-exclusive content, "Ask AI," and related articles are active |
- The overall score is shown with the change (↑/↓) since you last opened it
- Axes with no data aren't penalized. A site with no rank tracking set up doesn't unfairly drop to zero on that axis
This month's prescription (the AI reads the data and writes it)
Press "Create prescription" and the AI reads the score, an inventory of your existing articles, and actual ranking data, then writes the following four:
- Findings: the most important thing the data shows, with figures cited
- Three things to do this month: each backed by a reason for why it matters now
- Five articles to write next: suggestions that don't overlap with existing articles. Each has a "Write this article" button that goes straight into article generation with the keyword already filled in
- Existing articles to fix: articles whose ranking is slipping or that have gone stale
The prescription is saved with the date it was created, and you can regenerate it anytime. We recommend regenerating it once a month and comparing it against last month's.
Advisory Mode
This turns on automatically once you save a diagnosis (advice_mode). From then on, every article you create is given the following information.
- Target reader
- What you're trying to achieve
- Your differentiation angle
- Topics not to cover
In other words, articles follow your site's direction without you having to re-specify the same context every time. The same information is also passed to AI Editor-in-Chief's planning.
You can turn this on or off under "Settings > Generation defaults > Advisory Mode."
If the diagnosis judges your site to fall under fields like medicine, health, finance, or law, it points out specific concerns during diagnosis. Google holds these fields to strict evaluation standards, requiring expert review and clear disclosure of who runs the site. Please make sure to address any points it flags.